Racing Sim Experiences for Your Event Booth
Turn event booth traffic into high-energy, measurable interaction — we bring the simulators, the staff, and the full racing experience.
Get StartedProven Engagement Performance
Average engagement per driver — active participants spend 20 minutes behind the wheel and 18 minutes in the booth before and after driving.
Average dwell time for friends and family — watching, cheering, and generating organic crowd formation around the booth.
Average dwell time for non-participants observing the experience — creating sustained crowd presence without ever taking a seat.
Demand Exceeds Capacity
176 booked participants using a 2-simulator activation footprint on a limited schedule. 219+ attendees turned away in a single day. Continuous crowd formation driven by live competition and leaderboard-driven engagement.
Data Capture Multiplier
The ACO typically collected 40-80 datasheet signups per event weekend before our simulator program. After integration, that number jumped to over 500 at the activation — a 6-12x increase in qualified lead capture.
Activation In Action
Audience
Profile
Of participants under 24 attend with adults 34+ — creating multi-generational buying influence in a single interaction.
Strong participation from younger demographics — the exact audience brands want to reach at live events.
Why Hire DRS
Turnkey Racing Experience
We bring motorsport-grade racing simulators directly to your booth. Participants race on professional equipment with accurate physics — an authentic, high-energy experience that draws crowds.
“Race on motorsport-grade simulators.”
Reach a Younger Audience
Engage a younger, enthusiast-driven audience — from sim racers discovering your brand for the first time to lifelong motorsport fans looking for their next connection.
Fun. Accessible. Performance-focused.
Custom Brand Integration
Your brand, your cars, your liveries. We customize every detail — from the vehicles on screen to leaderboard presentation and booth branding — so the activation feels like yours.
Full-Service Operation
DRS manages all aspects of activation — transport & logistics, installation & teardown, staffing & live operation, booking systems & queue management, data capture & engagement tracking. Your team focuses on brand experience — we handle everything else.
Scalable Impact for Your Brand
High-quality driver engagements per event with 4 simulators and 15-minute sessions.
One driver engagement generates multiple layers of audience interaction.
Each Participant
Brings additional viewers, creates extended crowd dwell time around the booth, and returns to compete via leaderboards and timed sessions.
Let's Build Your Most Engaging Event Activation
Hire DRS to bring the full racing simulation experience to your next event — staffing, simulators, and everything in between.